We are naturally very proud of that! Below a selection:

'The Rotterdam you can't reach right now': live 360° from the Plaswijck Park

Rotterdam has a scoop! With 'The Rotterdam where you can't reach right now', live streaming with 360° equipment will take place for the first time. Presenter Sander de Kramer takes us to places that are closed due to the lockdown and that way we also get to places where we are normally not allowed to go. 

The broadcast is an initiative of the Municipality of Rotterdam, Must SEE and OPEN Rotterdam. The project came about by sharing the innovation forces and especially 'we must act NOW'. Never before has wireless broadcasting from top locations in Rotterdam been broadcast live in 360 degrees.

Read here the full article on the website

Source: OpenRotterdam

RET comes with digital ticket for tourists visiting Rotterdam

The RET comes with a special digital ticket for tourists visiting Rotterdam. As a result, tourists do not have to buy an OV chip card, but can check in with their telephone.

Visitors to Rotterdam must put the tourist app Must See on their phone to be able to use the digital ticket. In addition to the tickets, the app offers places of interest in different cities… ..

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Rotterdams company paves the way for Google

The Rotterdam-based company Must See outdoes Google and comes first with an Augmented Reality navigation app. With the help of a digital navigation bird you can discover the hidden places of Rotterdam.

Think of it as a combination of Google Streetview and Pokemon Go. Google itself will soon also come with its own Augmented Reality navigation in Google Maps. How is little Must See going to compete with the tech giant?

Read here the full article on the website

Source: BNR Nieuwsradio


MUST SEE explains virtual reality over real ones

The promise of the Must See app: people who wander through Rotterdam, show hidden treasures. Such an app seems useful, because not only visitors, but also Rotterdammers often overlook it.

After conducting this interview, I downloaded the app and watched if it delivered on the promises. Somewhere in the Westzeedijk is an atomic bunker. Must See offers a video of the bunker, short informative texts and quite a few interior images. And for those who have the taste of this kind of underground architecture ...

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Hotspots in Amsterdam? No, this site simply guides you to Rotterdam

Who wants to look up the gems of Amsterdam, for a city trip to the capital, is via the site MUST SEE automatically redirected to the Rotterdam hotspots. Cold fair?

No, says Rotterdammer Maikel Coomans. “We might be able to convince the tourists who are looking for Amsterdam to come to Rotterdam after all. This is a much nicer city! '' Coomans bought the beloved domain. “An internet domain with Amsterdam is very popular.”…

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Source: Algemeen Dagblad

This is there to do during the World port days

The 42nd edition of the World Port Days will take place in Rotterdam from Friday 6 to Sunday 8 September. Below is an overview of the activities. A map can be picked up at information points or downloaded. 

Different program items can also be experienced with augmented reality. Via the Must See app you can see the World Port Days appear and you can use icons on a map to look up the points where there is an extra digital experience….

Read here the full article


AR as an efficient tool

Since the Pokémon Go Game on the street, we have seen few applications of Augmented Reality (AR) that enrich the public domain. But since August there has been a revolutionary app that can enliven city breaks with AR.

Maikel Coomans, editor-in-chief of the tourist platform MUST SEE, talks about the innovation app and about the possibilities that AR offers for real estate. AR elements can be added to a city in the app, Rotterdam was the first ...

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Source: Real Estate Current magazine

Official launch of MUST SEE 

Various media reported in November about our launch in Rotterdam. For example, for two weeks we had illuminated various icons of the city with red breathing light, but we hadn't told anyone that we were.

There were many discussions on social media about where this red running 'fire' came from and who was behind it. During the campaign, more than 100 people (including the councilor) knew about it, but none leaked until the launch.

Don't be surprised: the Rotterdam Skyline turns red
Source: Near

PR stunt behind red highlighted Rotterdam buildings
Source: RTV Rijnmond

Watch the aftermovie of the launch below:



“Super handy that app!

Through the MUST SEE app I got push messages that alerted me to the nice hidden stories of the city. I like the augmented reality in the app that really makes the city come to life!

View the MUST SEE map of Rotterdam